Strategic Retargeting Success

🧩 Challenge Plainst Technologies, a leading name in medical nanotechnology, sought to increase their online sales without oversaturating their existing user base. The core challenge was to optimize ad delivery while maintaining a positive user experience for returning visitors.

💡 Our Approach

We developed a dynamic and personalized digital strategy tailored to user behavior. By analyzing which product tours users interacted with the most, we created retargeting campaigns that aligned with their genuine interests. Key Actions: Launched a contextual retargeting campaign based on the last viewed and most engaged product tour. Applied daily and lifetime frequency caps to avoid ad fatigue. Segmented users to distinguish new visitors from returning customers. Used data-driven insights to time ads for peak engagement.

📊 Results

Within the first month, the campaign delivered measurable improvements: Click-Through Rate (CTR): 0.09% Cost Per Action (CPA): Reduced by 20% Return on Investment (ROI): 272% Conversion Uplift: Noticeable increase in new purchases from both retargeting and prospecting streams

💬 Client Feedback

"The team at Stantary has become an integral part of our operation. Their responsiveness, attention to detail, and strategic vision have made them feel more like an internal partner than an external agency. It’s rare to find this level of service and reliability." — Adam F., CTO at Plainst Technologies