Data-Driven Retargeting for a MedTech Innovator

Challenge

The client aimed to boost online conversions without oversaturating their existing customer base. They needed a smarter way to re-engage visitors who showed interest but didn’t convert on their first visit.

Solution

We developed a dynamic digital media strategy powered by advanced retargeting logic. Visitors were shown personalized ads based on the product tours they interacted with most. This approach ensured that every user received relevant content — no overexposure, no wasted impressions. To further refine performance, we implemented: Contextual audience segmentation Dynamic ad sequencing Daily and lifetime frequency caps per user

Results

Our campaign achieved a Click Through Rate (CTR) of 0.09%, significantly improving over the industry average. In the first month, the Cost Per Action (CPA) dropped by 20%, exceeding client expectations. By the end of the quarter, the initiative delivered a Return on Investment (ROI) of 272% thanks to a combination of retargeting and prospecting tactics.

From The Client

We were genuinely impressed with Stantary’s ability to merge data and creativity. Their team became an extension of ours — responsive, insightful, and results-focused.